The Kissmetrics Developer Hub

Welcome to the kissmetrics developer hub. You'll find comprehensive guides and documentation to help you start working with kissmetrics as quickly as possible, as well as support if you get stuck. Let's jump right in!


Getting Started

Get familiar with the fundamentals of the Kissmetric platform.

Kissmetrics Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform designed to help you truly understand the behaviors of your customer base and drive higher levels of engagement. We combine the power of behavioral analytics with automated email campaigns to give you the best shot possible and driving growth across the entire customer journey.

What can I achieve with Kissmetrics?

Kissmetrics can help your business, regardless if you’re small and growing, or established and looking for higher levels of engagement.

With Kissmetrics’ behavioral analytics platform, you will be able to answer questions such as:

  • Who are your top, most engaged users?
  • How are your important customer segments growing (or shrinking over time)?
  • What are your products top activities?
  • Which marketing campaigns are bringing the most active customers to your site?
  • How are your different landing pages performing? What are their long-term effects?
  • How far are users getting in your upgrade or installation process? Which step did they get hung up on…and who are those users?
  • How frequently are customers leaving? Who are they?
  • What do your converting customers have in common?
  • Are people really using your new “killer features”?

With Kissmetrics automated email platform, you will be able to:

  • Build automated campaigns to drive hot prospects to a signup or purchase event.
  • Onboard and activate new users.
  • Announce new features and insure that they are used.
  • Re-engage customers before they churn.
  • Measure any email programs against actual engagement with your product.

How is Kissmetrics different from general analytics tools?

Other analytics tools provide different ways to slice-and-dice your data, but they are not focused on helping you understand and drive user engagement. On the analytics side, Kissmetrics goes beyond basic reporting and provides a solution to help you truly understand the engagement level of your customers, the effectiveness of your marketing programs, and the performance of your product.

Kissmetrics truly differentiates from general analytics tools by connecting behavioral analytics with powerful email engagement. With Campaigns, you can create automated email programs based on robust customer behavior logic in order to drive customers toward important conversion points and increase overall engagement.

For more information on using Kissmetrics, you can visit our full support documentation here: